Theme audit
Liquid template fixes for canonicals, headings and links.
Shopify SEO Services
Get more from Shopify without fighting the platform.
Shopify is easy to launch and easy to get wrong for SEO. We handle its quirks — duplicate product paths, rigid URLs, app bloat and Markets — so your collections and products can compete.
Common signs
- Products are reachable through several collection URLs.
- Apps slow the theme and inject render-blocking scripts.
- Collections have no unique copy.
- International Markets create duplicate content.
The problem with Shopify SEO done halfway
Most providers stop at a report. Issues stay in a backlog, competitors keep compounding, and the cost shows up later as lost enquiries and sales.
We treat Shopify SEO as part of one plan with your content, links and conversions, so each fix is tied to a commercial outcome.
Book a Strategy CallWhat’s Included
Everything you need from Shopify SEO, scoped to your site and goals.
Speed & app review
Remove or defer scripts that slow the store.
Collection optimisation
Copy, filters and internal links that rank.
Product templates
Titles, descriptions and schema at scale.
Shopify Markets
Hreflang and subfolder setup for international stores.
Blog strategy
Content that feeds collections, not just traffic.
Our Shopify SEO Process
A clear sequence, with visible progress every month.
01. Audit
- Theme, apps and index review
02. Fix
- Template and speed fixes
03. Optimise
- Collections and products
04. Grow
- Content and links
- Monthly reporting
Deliverables
What you receive — documented, shared and yours to keep.
- Shopify SEO audit
- Theme fix list
- App and speed plan
- Collection copy
- Schema setup
- Monthly report
Why WhiteLinko
Revenue over vanity metrics
We report on enquiries, sales and pipeline — not just rankings and traffic.
Senior, hands-on team
Your work is planned by the founders and specialists, not passed to juniors.
Implementation, not just advice
We write the fixes, the copy and the outreach, or work directly with your developers.
You own everything
Accounts, content, data and links stay yours. No lock-in.
Shopify SEO FAQs
Can you change Shopify's /products/ and /collections/ URLs?
No — they are fixed by Shopify. We work within them and make sure canonicals and internal links point to the right version.
Do I need a developer?
Not always. We handle most theme edits; complex changes can go to your developer with clear specs.
Is Shopify bad for SEO?
No. It needs careful setup, which is what we do.
Related Services
Rank category and product pages that turn searches into orders.
Fix crawl, index, speed and rendering issues that stop good pages from ranking.
Expand into new countries and languages without duplicate-content traps.
Ready to Improve Your Shopify SEO?
Tell us your site and goals. We'll show you the fastest wins and what they're worth — no cost, no obligation.