E-commerce SEO · Vaporizers & accessories
Dry Herb Vaporizer Brand
- $113,201.69Total sales · +20% vs previous period
- ~4×Daily Google clicks, Jan → late Apr 2026 (read from chart)
- $0Spent on ads · organic search & social only
E-commerce SEO case study · Fashion Brand in Faisalabad
26.1K impressions. Over 20× more. Position 43 → 7.
How WhiteLinko turned the brand's dead online store into a clean, branded catalogue, and lifted its visibility in Google Search in six months.
26.1K
Google impressions · up from 1.27K in the previous 6 months
43 → 7
Average Google position · last 6 months vs previous 6
7.6% → 12%
Average click-through rate from Google Search
- Client
- Fashion Brand in Faisalabad
- Industry
- Fashion & fabrics e-commerce
- Country
- Pakistan
- Timeframe
- 6 months · vs previous 6 months
The challenge
Good fabrics, a store nobody could find or trust
The brand sells women’s and men’s unstitched suits, ready-to-wear and bedding online under its own label, from Faisalabad to shoppers across Pakistan.
The fabrics were there. The store wasn’t doing them justice. In the founder’s words the site was “dead”: shoppers had little reason to trust it, and Google had little reason to show it.
The goal
Turn the store into a branded catalogue that Google shows more often and shoppers can trust at first glance.
What we found
- The site was effectively dead in search: 1.27K impressions in six months at an average position of 43
- Product images were blurry, in a category where shoppers judge fabric by the photo
- No brand language: products and pages didn’t speak in one voice
- Little brand value to set the store apart
- No trust factors to reassure a first-time buyer
- Social pages weren’t properly integrated with the store, and seasonal posts were irregular
Key results
The numbers, straight from the dashboards
Google Search Console · last 6 months vs previous 6 months
Impressions
26.1K
▲ from 1.27K
Average CTR
12%
▲ from 7.6%
Avg. position
7
▲ from 43 · 36 places higher
Impressions growth
20.55×
calculated: 26.1K ÷ 1.27K
Google Search Console · previous 6 months
Impressions
1.27K
times shown in Google
Average CTR
7.6%
across the period
Avg. position
43
across the period
Every figure comes directly from the brand’s Google Search Console report, last 6 months against the previous 6 months, exactly as displayed. The impressions growth (20.55×) and the 36-place position gain are calculated from those figures.
Strategy & action steps
What we did, step by step
- 01
A branded catalogue, not a product dump
The storefront is now organised into named, seasonal collections under one label: Winter Exclusive Collection, Everyday Winter Prints, Karandi Collection, Summer Best Sellers, a designer Signature Collection and Men’s Wear.
- 02
Sharp, consistent product imagery
Blurry product images made way for sharp model photography with consistent framing, and several angles on every product page.
- 03
One brand voice across the store
The brand's own identity runs from the logo to campaign banners such as “New Canvas of Winter” and the product copy itself.
- 04
Trust factors where buyers decide
Free shipping all over Pakistan and the exchange policy are stated up front. Product pages carry package contents, fabric details, a size chart, care instructions and a colour disclaimer. The footer lists FAQ, policies, phone, email and a Faisalabad address.
- 05
Social and WhatsApp, wired into the store
Facebook, Instagram and YouTube are linked from the footer, the homepage has an Instagram section for the brand's own account, and shoppers can tap WhatsApp from any page or “Order on WhatsApp” from a product.
- 06
Seasonal collections, front and centre
Seasonal ranges lead the homepage. The unstitched Winter 2026 collection opened for pre-booking from 2 October 2026.
Before vs after
From a dead store to a branded catalogue
“The site was dead.”
The founder’s description of the old store
- Blurry product images
- No brand language
- Little brand value
- No trust factors
- Social pages not integrated
- Irregular seasonal posts
Search Console, previous 6 months: 1.27K impressions at an average position of 43.
No screenshot of the old store was kept, so the “before” column is the founder’s description of the site. The “after” image is the founder’s screenshot of the live storefront.
Proof from the live site and dashboards
Key takeaways
What other fashion stores can learn
- In fashion, the photo is the product page. Sharp, consistent imagery is the first thing to fix.
- Brand the catalogue. Named collections and one voice give shoppers, and Google, a clear picture of what you sell.
- Answer trust questions before they’re asked: shipping, exchanges, fabric, sizing and a real address.
- Connect social, WhatsApp and the store so every seasonal launch has somewhere to land.
Frequently Asked Questions
What did WhiteLinko change for the Fashion Brand in Faisalabad?
We turned a store the founder called “dead” into a clean, branded catalogue: named seasonal collections, sharp product imagery, one brand voice, visible trust factors (shipping, exchanges, fabric details, size charts, contact details) and social and WhatsApp links built into the store.
How much did the brand’s Google visibility grow?
Google Search Console shows 26.1K impressions in the last 6 months against 1.27K in the previous 6 months, 20.55× as many (calculated from the two displayed figures). Average position moved from 43 to 7, and average click-through rate rose from 7.6% to 12%.
Over what period were these results measured?
Every figure compares the last 6 months with the previous 6 months in Google Search Console. The numbers are exactly as Search Console reports them, with no rounding up.
Why do branding and image quality matter for fashion SEO?
Shoppers judge fabric, colour and fit from photos, and they need to trust a store before they buy. A clear, branded catalogue gives searchers a reason to choose your result and to stay once they land.
Can you guarantee rankings like position 7 for my store?
No. Nobody can honestly guarantee Google rankings. What we can do is review your store, show you what’s holding it back and fix it. Book a 15-minute call or request a free SEO audit to start.
Want results like this?
We’ll go through your store live and show you what’s holding it back in Google, from images to trust signals. No cost, no obligation.
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