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Google Business Profile SEO

Show up in the map pack when nearby customers search.

For local businesses, the map results at the top of Google often matter more than anything below them. We optimise your Google Business Profile and the local signals behind it so you appear more often and get more calls, direction requests and bookings.

Waiting room of a local clinic

Common signs

  • You appear on Maps for your name but not your services.
  • Wrong categories, missing services or old photos.
  • Duplicate or unverified listings.
  • Few reviews, or reviews left unanswered.
  • Different details on your website and directories.

What drives the local pack

Google looks at relevance, distance and prominence. You cannot move your address, but you can make your profile more relevant and your business more prominent through reviews, links, content and consistent details.

We work on the profile and on your website together, because local rankings depend on both.

What is included

Every engagement is scoped after a free audit, so you only pay for what your business needs.

Profile setup and clean-up

Categories, services, products, hours, attributes and photos completed and checked.

Posts and updates

A simple routine of posts and photo updates to keep the profile active.

Review strategy

A compliant way to ask for reviews, plus reply templates for your team.

Citations and consistency

Name, address and phone details made consistent across key directories.

Location pages

A useful page on your website for each location, linked from the profile.

Tracking

Calls, direction requests and website clicks from your profile, reported monthly.

How it works

  1. Audit

    Review your profile, competitors and local signals.

  2. Fix

    Correct categories, details, duplicates and gaps.

  3. Grow

    Reviews, posts, photos, local content and links.

  4. Report

    Calls, directions and clicks from Maps each month.

Related case studies

Published results for other clients, shown so you can see how we report. They are not a promise of what your business will see.

All case studies

Frequently Asked Questions

How long does it take to rank in the map pack?

Fixing profile issues can help within weeks. Competitive areas take longer and depend on reviews and local authority.

Do you need access to our profile?

Yes, as a manager. You stay the owner of the profile at all times.

Can you handle multiple locations?

Yes. Each location gets its own profile work and location page.

Can you remove bad reviews?

We can help you report reviews that break Google's rules and reply professionally to the rest. We cannot remove genuine reviews.

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Talk it through in 15 minutes

Tell us about your business and goals. We will show you what we would fix first and why, with no cost and no obligation.

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