Course pages
A crawlable page for every course with outcomes, entry requirements, duration and how to apply, with Course schema.
Industries
SEO for Schools & Education
Help students and parents find your courses and apply.
Students and parents search for courses, entry requirements, fees and open days. We make sure your institution appears for those searches with clear course and admissions pages, and that applying or enquiring is easy.
Sound familiar?
- Course pages are PDFs or thin listings.
- Admissions information is spread across many pages.
- Open day and application deadlines are hard to find.
Common signs
- Course information lives in downloadable brochures.
- Old course pages are left online after courses close.
- No clear page for fees, scholarships or entry requirements.
- Portal and login pages compete with real content in search.
- Mobile users struggle to find the application form.
Education searches follow the academic year
Searches peak around admissions windows, results days and open days. Institutions that keep course pages accurate and ready before those peaks get the attention.
We build a clear course structure, keep admissions information in one place and plan content around the academic calendar.
What we do for schools & education
Practical work, agreed with you up front and reported every month.
Admissions hub
Fees, scholarships, deadlines and steps to apply in one easy place.
Faculty and department pages
Departments and teaching staff presented clearly, with EducationalOrganization markup.
Open days and events
Event pages with dates and sign-up forms, marked up so they can show in search.
Technical clean-up
Keeping portals, logins and old courses out of the way of the pages that matter.
Local and international reach
Location pages and international targeting for overseas students where relevant.
Schools, colleges, universities and online courses
The same principles apply across education, but the details differ. A school focuses on parents and catchment areas, a university on courses and international students, and an online provider on course discovery and sign-ups. We plan for your audience.
Our Web Development Series
Websites we built for schools & education
From our web development series: full websites planned around search, built to show how we approach this kind of business.
Frequently Asked Questions
Can you help an online course platform?
Yes. Course discovery, category pages and sign-up flows are a big part of SEO for online learning.
What should we do with old courses?
We set rules to redirect or update them, so students do not land on courses you no longer run.
Do you work with student portals?
We make sure portal and login pages do not get in the way of your public pages. We do not need access to student data.
Do you guarantee applications?
No. We commit to the work and report on enquiries, applications and open-day sign-ups from search.
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