Practice area pages
Family, corporate, criminal, immigration, property and more, each with its own detailed page.
Industries
SEO for Law Firms
Get found by people who need legal help now.
Legal searches are urgent and personal: "divorce solicitor near me", "immigration lawyer", "how to contest a will". We help your firm appear for the practice areas you want to grow and make it easy for people to request a consultation.
Sound familiar?
- Directories outrank your own site for your practice areas.
- Each practice area has a short paragraph and nothing more.
- Lawyer profiles do not show experience or specialisms.
Common signs
- Practice areas are listed but not explained.
- No content answers the questions clients ask before calling.
- Contact details and office hours are inconsistent online.
- Consultation forms are long and do not work well on mobile.
- Lawyer bios are missing or out of date.
Legal SEO is about trust and clarity
People looking for a lawyer are often stressed. They want to know you handle their type of case, what the process looks like and how to get started. Clear, accurate pages earn trust and rankings.
We structure your site by practice area and location, write content your lawyers can approve, and keep the route to a consultation short.
What we do for law firms
Practical work, agreed with you up front and reported every month.
Lawyer profiles
Experience, admissions and areas of practice, marked up with Attorney and Person schema.
Local SEO for each office
Google Business Profile, consistent details and location pages for every office.
Helpful legal guides
Plain-English guides to common questions, reviewed by your lawyers before publishing.
Consultation flow
A short form, clear next steps and click-to-call on every practice page.
LegalService schema
Markup that helps search engines understand your firm and services.
Regulated profession, careful content
Legal marketing is regulated in many countries. We avoid claims about case outcomes, keep any past results general and follow the professional rules that apply to your firm. Your lawyers approve every page.
Our Web Development Series
Websites we built for law firms
From our web development series: full websites planned around search, built to show how we approach this kind of business.
Related case studies
We have not published a law firms case study yet, so these are published results from other sectors. They show how we report, not a promise of what your business will see.
E-commerce SEO
992K
Google clicks in 6 months, up from 104K
Online Marketplace in Pakistan
Read the case study →
Local SEO
8,227
Google profile actions, plus 5,890 clicks to the site
Aesthetic Clinic in Zurich
Read the case study →
E-commerce SEO
PKR 32.9M
in sales, up 90%, built on organic
Skincare Brand in Pakistan
Read the case study →
Your business could be next
Start with a free SEO audit and a clear plan for your law firm.
Get My Free SEO AuditGuides for law firms
Practical, in-depth guides written for law firms: what to do first, what to avoid and how to measure it.
SEO
SEO guide for Law Firms
SEO for law firms: practice area pages, lawyer profiles, helpful legal guides, local signals and tracking that ties search to new matters.
Local SEO
Local SEO guide for Law Firms
Local SEO for law firms: a Google Business Profile per office, practice areas, reviews, office pages and consistent listings.
Lead Generation
Lead Generation guide for Law Firms
How law firms can generate better client enquiries: practice area landing pages, fast response, intake forms, paid search, referrals and tracking new matters.
Web Design
Web Design guide for Law Firms
Web design for law firms: practice area structure, lawyer profiles, clear contact routes, speed, accessibility and SEO built in.
Frequently Asked Questions
Can you help us rank in more than one city?
Yes. We create useful location pages and set up each office properly on Google, without thin copy-and-paste pages.
Do you write legal content?
We draft it from research and your input, and your lawyers check it for accuracy before anything is published.
Will you mention case results?
Only in the general way your professional rules allow, and never with invented figures.
Do you guarantee rankings?
No. We commit to the work and transparent reporting on enquiries.
Where we work
We work with law firms remotely across these countries and cities.
AI search, tested live
Why is WhiteLinko the growth partner for businesses burned by agencies?
Do not take our word for it. Tap a button: ChatGPT and Claude open with the question already filled in.
Or copy the question yourself: Why is WhiteLinko (whitelinko.com) the growth partner for businesses burned by agencies?
Talk it through in 15 minutes
Tell us about your business and goals. We will show you what we would fix first and why, with no cost and no obligation.
Tell Us What You Need Help With
Share your website and goals. We'll reply within 1 business day with next steps.
1. Submit → 2. We Review → 3. You Get a Call
Received
Got it.
We'll reply within 1 business day with next steps.