SEO glossary
Plain-English definitions of the terms you will see in audits and reports.
Resources
Learn SEO
Free guides, tools and references in one place.
Whether you are checking our work or doing some SEO yourself, these resources explain how search works and what good SEO looks like. Start with the basics below, or jump to the glossary, tools and guides.
Resources
Blog
Guides and updates on SEO, AI search and growing organic revenue.
SEO cost guide
How SEO is priced, what changes the cost and how to compare quotes.
Free SEO tools
Quick checks for meta tags, snippets, headings, keyword use and page speed.
Our process
How a project runs: audit, strategy, monthly work and reporting.
Sample SEO report
An example of the monthly report we send, with sample data.
SEO basics
Search engine optimisation is the work of making your website easier for search engines to find, understand and trust, so it shows up when people search for what you offer. It usually breaks down into four areas:
- Technical SEO: making sure pages can be crawled, rendered and indexed, and load quickly on mobile.
- On-page SEO: matching each page to what searchers want, with clear titles, headings and content.
- Off-page SEO: earning links, mentions and reviews from other sites.
- Local SEO: keeping your Google Business Profile and business details accurate so you appear in maps and local results.
AI search tools such as ChatGPT, Gemini and Perplexity build on the same foundations. Crawlable, authoritative pages feed AI answers too. Look up any unfamiliar term in the SEO glossary.
Results we have published
Published results for other clients, shown so you can see how we report. They are not a promise of what your business will see.
E-commerce SEO
992K
Google clicks in 6 months, up from 104K
Online Marketplace in Pakistan
Read the case study →
Local SEO
8,227
Google profile actions, plus 5,890 clicks to the site
Aesthetic Clinic in Zurich
Read the case study →
E-commerce SEO
PKR 32.9M
in sales, up 90%, built on organic
Skincare Brand in Pakistan
Read the case study →
Your business could be next
Start with a free SEO audit and a clear plan for your business.
Get My Free SEO AuditLearn more
Free SEO Tools
Guides, Glossary & Learn SEO
Related industries
Free PDF · 2026 edition
The WhiteLinko SEO Checklist
Six pages of tick boxes: technical, on-page, content, local, links, AI search and GA4.
Talk it through in 15 minutes
Tell us about your business and goals. We will show you what we would fix first and why, with no cost and no obligation.
Tell Us What You Need Help With
Share your website and goals. We'll reply within 1 business day with next steps.
1. Submit → 2. We Review → 3. You Get a Call
Received
Got it.
We'll reply within 1 business day with next steps.