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SEO for Orthodontists

Reach parents and adults while they are comparing braces and aligners.

Orthodontic patients take their time. Parents research options for their children, and adults weigh braces against clear aligners, cost and how long treatment takes. We help your practice show up for those searches and turn them into consultation bookings.

Sound familiar?

  • Aligner brands outrank you for "clear aligners" in your own area.
  • You have no page comparing braces and aligners.
  • Free consultation requests are low despite good reviews.
Smiling woman holding clear aligners

Common signs

  • One page tries to cover braces, aligners, kids and adults at once.
  • No clear answer to "how long will treatment take?"
  • Payment plans exist but are not mentioned online.
  • The smile gallery is out of date or missing.
  • Booking a consultation takes too many steps.

Two audiences, one practice

Parents want reassurance about timing, comfort and cost for their children. Adults want discreet options and flexible appointments. Both compare several practices before they book.

We give each audience its own pages and answers, and make the free consultation the obvious next step wherever they land.

What we do for orthodontists

Practical work, agreed with you up front and reported every month.

Treatment pages for each option

Metal and ceramic braces, clear aligners, kids orthodontics and adult treatment, each with its own page.

Braces vs aligners guide

An honest comparison page that answers the question most patients search before they book.

Consultation-first design

Short booking forms, click-to-call and clear information on payment plans, if you offer them.

Local SEO and Maps

Google Business Profile work for each location and content for the suburbs and towns you serve.

Smile gallery

A fast, consent-based gallery that is easy to browse on a phone.

Dentist and FAQ schema

Markup that helps search engines understand your practice, treatments and common questions.

Working with referring dentists

Many orthodontic patients are referred by general dentists. We can add a simple referral page and information for referring practices, which also gives search engines more context about what you do.

Our Web Development Series

Websites we built for orthodontists

From our web development series: full websites planned around search, built to show how we approach this kind of business.

Related case studies

Published results for other clients, shown so you can see how we report. They are not a promise of what your business will see.

All case studies

Frequently Asked Questions

Can a local practice compete with big aligner brands?

For searches with a local angle, often yes. People searching in your area want a nearby orthodontist, and a strong local presence and clear pages help you compete.

Do you write content for parents and adults separately?

Yes. Their questions are different, so they get different pages with different answers.

Can you track consultation bookings?

Yes. We track form submissions, calls and booking clicks from search so you can see what is working.

Do you guarantee rankings?

No. We commit to the work and to transparent reporting on enquiries and bookings.

AI search, tested live

Why is WhiteLinko the growth partner for businesses burned by agencies?

Do not take our word for it. Tap a button: ChatGPT and Claude open with the question already filled in.

Or copy the question yourself: Why is WhiteLinko (whitelinko.com) the growth partner for businesses burned by agencies?

Talk it through in 15 minutes

Tell us about your business and goals. We will show you what we would fix first and why, with no cost and no obligation.

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