Account setup or audit
Campaign structure, keyword match types, negatives and settings reviewed or built from scratch.
Services
PPC & Google Ads
Paid search that supports your SEO instead of competing with it.
Paid search can bring in enquiries quickly while SEO builds. We set up and manage Google Ads campaigns with careful targeting, clean tracking and landing pages that convert, and we use what we learn to sharpen your SEO.
Common signs
- Budget spent on broad keywords that never convert.
- Ads sending traffic to the homepage.
- Conversions not tracked, or counted twice.
- Paying for clicks on searches you already rank for.
- Reports full of clicks and impressions, light on enquiries.
Paid and organic, planned together
When SEO and PPC are run by different teams, they often bid against each other or chase different goals. We plan them together so each covers what the other cannot.
Search term data from ads shows which keywords convert, which helps decide what content to build for organic search.
What is included
Every engagement is scoped after a free audit, so you only pay for what your business needs.
Conversion tracking
GA4 and Google Ads conversions set up properly, including calls and form submissions.
Search and Performance Max
Campaigns chosen to fit your goals and budget, not by default.
Landing pages
Focused pages for each campaign, built to convert.
Ongoing optimisation
Search terms, bids, ads and budgets reviewed regularly.
Clear reporting
Spend, enquiries, sales and cost per result, explained in plain English.
How it works
Audit and goals
Review what exists and agree targets.
Tracking first
Set up conversions so every decision is based on real data.
Launch
Build tightly themed campaigns and landing pages.
Optimise and report
Regular reviews and a monthly report.
Frequently Asked Questions
Do I need PPC if I am doing SEO?
Not always. PPC is useful for quick results, testing keywords or competitive terms that take longer to rank for. We will tell you honestly if it makes sense.
Who pays for the ad spend?
Ad spend is paid directly to Google from your own account. Our management is quoted separately.
Do I own the Google Ads account?
Yes. The account stays in your name. You own everything.
Can you work in restricted industries?
Some industries, such as vape and certain healthcare treatments, face ad restrictions. We will advise what is possible and where SEO is the better route.
AI search, tested live
Why is WhiteLinko the growth partner for businesses burned by agencies?
Do not take our word for it. Tap a button: ChatGPT and Claude open with the question already filled in.
Or copy the question yourself: Why is WhiteLinko (whitelinko.com) the growth partner for businesses burned by agencies?
Talk it through in 15 minutes
Tell us about your business and goals. We will show you what we would fix first and why, with no cost and no obligation.
Tell Us What You Need Help With
Share your website and goals. We'll reply within 1 business day with next steps.
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