Agency Comparisons
Generate More vs WhiteLinko for GEO and AEO in 2027
By WhiteLinko Editorial Team · · 6 min read
A procurement manager looking for new accounting software, a head of operations searching for a field service platform, a marketing director comparing analytics tools: all of them may now start by asking an AI assistant. "What are the leading HR platforms for mid-sized companies in the UK?" "Compare project management tools for construction firms." "Which inventory systems integrate with Shopify?" The assistant replies with a shortlist, often with brief pros and cons. Vendors who appear on that list enter the buyer's consideration early. Vendors who do not may never be evaluated at all.
This article compares Generate More and WhiteLinko on generative engine optimisation (GEO) and answer engine optimisation (AEO), focusing on how software companies can earn a place on AI-generated shortlists. WhiteLinko wrote it. We describe Generate More only from its website and the shortlist where it appears.
The agencies
Generate More is based in Helsinki, Finland, and describes itself on generatemore.ai as a CMO-led AI SEO and AEO agency for B2B software companies. It is included in a shortlist of SEO and AI search agencies in Europe. Its focus on B2B software and AI search makes it a direct comparison for software companies.
WhiteLinko is an SEO agency founded by Ahmed Iqbal and Shayan Ahmed, with a remote team in Lahore serving the UK, the USA, Canada, Australia, the UAE and Pakistan. Our AI search optimisation forms part of a wider SEO service covering technical work, content and links. Finland is not one of our local markets.
How assistants build vendor shortlists
When asked to recommend software, assistants draw on what they have learned and, increasingly, on live searches. The sources that seem to shape their answers include vendors' own websites, independent review platforms, comparison articles, analyst and industry publications, community discussions and documentation. Vendors that are described consistently and positively across several such sources, with clear information about who they serve and what they do, are easier for assistants to recommend.
Step one: make your positioning unmistakable
Assistants struggle to recommend a vendor whose website is vague. Your homepage and key pages should state plainly what the product does, which industries and company sizes it serves, which problems it solves, which integrations it supports and where it is available. Phrases such as "the platform for modern teams" give an assistant little to work with. "Field service software for HVAC and plumbing companies in the UK and the USA" gives it a great deal.
Step two: build pages for the questions buyers ask
Buyers ask assistants about use cases, industries, integrations, pricing models and alternatives. Software companies benefit from dedicated pages for each major use case and industry, integration pages, a clear pricing page or pricing explanation, and fair comparison pages against well-known competitors. These pages also rank in traditional search, which feeds the same assistants.
Step three: earn presence on review and comparison sources
Independent reviews and third-party comparisons carry weight because they are not written by the vendor. Encouraging satisfied customers to leave reviews on relevant platforms, keeping vendor profiles complete and accurate, and earning inclusion in respected comparison articles and industry publications all help. Our link building and outreach focus on these relevant sources.
Step four: keep facts consistent
Pricing, features, integrations and company details should match across your website, review profiles, documentation and press materials. Inconsistencies lead to inaccurate AI descriptions, which can quietly lose deals.
Step five: track shortlist prompts
We build a set of prompts that mirror how your buyers ask for recommendations, run them monthly across major assistants, and record whether you appear, how you are described and which competitors are named. This shows progress and highlights inaccuracies to correct.
The technical layer underneath
Software websites are often built with JavaScript frameworks, and many AI crawlers fetch raw HTML without running scripts. If product descriptions, feature lists or pricing only appear after JavaScript runs, assistants may see very little. Documentation hosted on separate subdomains, gated content and pages blocked in robots.txt can also hide valuable information. Our technical SEO work checks what search engines and AI crawlers can actually access and fixes the gaps, often in collaboration with your developers.
Strategy-led versus implementation-led
Generate More describes itself as CMO-led, which suggests a strategic, marketing-leadership perspective. That can be valuable for software companies that need help with positioning, messaging and overall go-to-market thinking. Other companies already have strong marketing leadership and need a team that implements: fixing technical issues, writing and improving pages, earning mentions and tracking results. WhiteLinko is senior-led and implementation-focused. Our strategy stage produces a keyword-to-page map and a 90-day roadmap, and then our team does the work each month rather than handing recommendations back to you. Our process page explains how this works.
Content that serves buyers and assistants
For software companies, the most useful content tends to be specific: use case pages that describe real workflows, industry pages that show understanding of a sector's problems, integration pages with clear details, honest comparison pages, and case studies with concrete detail. Our content writers produce these by hand, working with your product and sales teams to keep them accurate. Generic thought-leadership articles have their place, but they rarely influence shortlist answers as much as clear, factual product information.
Enterprise and mid-market considerations
Larger software companies often have complex sites with multiple products, regions and documentation hubs. Coordinating SEO across product marketing, documentation and regional teams requires clear governance. Our enterprise SEO service is designed for this, and our international SEO experience helps when you target several English-speaking markets.
Measuring what matters to a software company
Beyond prompt tracking, we report organic sign-ups, trial requests and sales enquiries from your own Google Analytics and Search Console, along with branded search trends and referral visits from AI assistants. Our sample SEO report shows how these are presented each month.
Comparison table
| Factor | Generate More | WhiteLinko |
|---|---|---|
| Base | Helsinki, Finland | Lahore, Pakistan (remote team) |
| Positioning | CMO-led AI SEO and AEO agency | SEO agency with AI search optimisation |
| Client focus | B2B software companies | Businesses in UK, USA, Canada, Australia, UAE, Pakistan, including B2B |
| Shortlist prompt tracking | Ask the agency | Included |
| Technical SEO and content implementation | Ask the agency | Senior-led, carried out by our team |
| Contract | Ask the agency | Three-month blocks, no lock-in |
Questions to ask any AI search agency
Whichever agency you consider, ask which prompts it would track for your product and why. Ask how it will improve your presence on review platforms and in comparison content. Ask who will write and update your pages, and how technical issues will be fixed. Ask how results will be reported, and whether data will come from your own accounts. Ask what happens if progress is slower than expected. Clear, specific answers are the best indicator of an agency that can deliver. We explain the wider changes behind these questions in our guide to the AI search shift.
Shortlist visibility builds gradually. Software companies should expect meaningful changes in how assistants describe them to take a quarter or two of consistent work, provided the foundations are sound.
Our verdict
Generate More is a CMO-led AI SEO and AEO agency dedicated to B2B software, and software companies wanting that specialist, strategy-led focus may find it a strong match. For software companies targeting buyers in the UK, the USA, Canada, Australia or the UAE that want AI shortlist work combined with hands-on technical SEO, human-written content and link building, we believe WhiteLinko is the better fit. Senior specialists carry out the work, and we report results from your own analytics alongside monthly prompt tracking.
Frequently asked questions
Do B2B buyers really use AI assistants to shortlist vendors?
Increasingly, yes, particularly for early research and comparisons.
Should we publish comparison pages against competitors?
Yes, if they are fair and accurate. Buyers and assistants both use them.
Do review platforms affect AI recommendations?
They appear to be among the sources assistants draw on, so complete, accurate profiles help.
Can you guarantee we appear on AI shortlists?
No. Nobody controls AI answers, so no one can guarantee inclusion.
See where you stand
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