Agency Comparisons
Peak Ace vs WhiteLinko for GEO and AEO in 2027
By WhiteLinko Editorial Team · · 6 min read
Many businesses have noticed a puzzling pattern in Search Console. Impressions for informational searches hold steady or even rise, while clicks fall. Part of the explanation is that Google's AI Overviews and similar features now answer many questions directly on the results page. Searchers get what they need without visiting a website. Add the growing number of people who ask ChatGPT or other assistants instead of searching at all, and the familiar link between visibility and traffic becomes weaker. This does not mean SEO has stopped working. It means strategy and measurement need to adapt.
This article compares Peak Ace and WhiteLinko on generative engine optimisation (GEO) and answer engine optimisation (AEO), focusing on how businesses can respond to zero-click search. WhiteLinko wrote it. Our description of Peak Ace comes only from its website and the shortlist where it appears.
The agencies
Peak Ace is based in Berlin, Germany, and describes itself on peakace.agency as an international digital marketing agency covering paid search, SEO and content marketing. It is included in a shortlist of SEO and AI search agencies in Europe.
WhiteLinko is an SEO agency founded by Ahmed Iqbal and Shayan Ahmed, with a remote team in Lahore serving the UK, the USA, Canada, Australia, the UAE and Pakistan. Our AI search optimisation works alongside technical, content and local SEO. Germany is not one of our local markets.
Which searches are most affected
Zero-click answers mostly affect simple informational questions: definitions, quick facts, short how-to answers and basic comparisons. Searches with clear commercial or local intent, such as "emergency dentist near me", "buy waterproof hiking boots" or "accountant for small business Manchester", still tend to lead to clicks, because the searcher needs to take action. Understanding which of your pages serve which kind of intent is the first step.
Response one: rebalance content towards intent that converts
If a large share of your traffic came from broad informational articles, some decline is likely as AI answers absorb those queries. That traffic often converted poorly anyway. Shifting effort towards pages that serve commercial and local intent, such as service pages, product categories, location pages and comparison content, protects the visits that lead to enquiries and sales. Keyword research focused on intent helps set priorities.
Response two: aim to be the source the answer draws on
Even when searchers do not click, being cited in an AI answer builds recognition and trust. Clear, accurate, answer-first content, consistent business information and mentions on trusted sources all increase the chance of being cited. A customer who sees your brand mentioned in several AI answers may later search for you by name or contact you directly.
Response three: give people a reason to click
Content that cannot be fully summarised still attracts visits: tools and calculators, detailed guides, original data from your own work, case studies, local information, pricing details and genuine expertise. Pages that go beyond the quick answer remain valuable.
Response four: change what you measure
If clicks from informational searches fall while enquiries hold steady or grow, that is not failure. Reporting should focus on enquiries, sales, branded searches, direct visits and AI referral traffic, alongside impressions and clicks, rather than treating total traffic as the main success measure. For local businesses, ChatGPT's Business Hub, currently in beta, reports mentions and clicks as 28-day totals; we manage Google Business Profile and ChatGPT listings for eligible clients.
Diagnosing your own traffic change
Before changing strategy, it is worth confirming what is actually happening. A fall in clicks can have several causes: AI summaries, a Google algorithm update, technical problems, seasonal demand, new competitors or changes to your own site. We start by separating these. In Search Console, we compare impressions, clicks and average position for different groups of queries, such as informational, commercial, branded and local, over the same periods. If informational queries show stable positions and impressions but fewer clicks, AI answers are a likely factor. If positions have fallen across the board, something else is going on, perhaps a technical issue or a quality concern, and needs a different response. Our SEO audit covers these checks.
Examples by business type
A dental practice may see fewer visits to articles explaining what a filling is, while searches for "dentist near me" and visits to treatment pages remain strong. The response is to strengthen treatment and location pages and local visibility, rather than writing more general articles. Our dental SEO work follows this approach.
An online shop may lose traffic to buying guides that AI summaries now condense, while category and product pages continue to convert. Improving category pages, product data and comparison content often pays off more than expanding generic guides.
A B2B software company may see definitional articles lose clicks, while comparison pages, case studies and pricing pages hold up. Prospects increasingly ask assistants for shortlists, so being cited accurately matters as much as ranking.
A law firm may find simple legal explainers summarised by AI, while practice area pages and lawyer profiles still bring enquiries from people who need advice for their specific situation.
Paid and organic together
Peak Ace's combination of paid search and SEO reflects a sensible point: as organic clicks for some searches fall, paid search can fill specific gaps, particularly for high-value commercial terms. We offer Google Ads management where it supports clear goals, but we keep the emphasis on organic and AI visibility, which continue to build value over time rather than stopping when spending stops.
Comparison table
| Factor | Peak Ace | WhiteLinko |
|---|---|---|
| Base | Berlin, Germany | Lahore, Pakistan (remote team) |
| Positioning | International digital marketing: paid search, SEO, content marketing | SEO agency with AI search optimisation |
| Markets | International | UK, USA, Canada, Australia, UAE, Pakistan |
| AI prompt tracking | Ask the agency | Included |
| Reporting focus | Ask the agency | Enquiries and sales from your own analytics |
| Contract | Ask the agency | Three-month blocks, no lock-in |
What a zero-click-ready report looks like
A useful monthly report in this environment shows several things side by side: impressions and clicks by query type, so changes in informational and commercial search can be seen separately; enquiries and sales from organic search; branded search trends, which can reflect growing recognition from AI mentions; referral visits from AI assistants; and the results of a consistent set of AI prompts, showing how often and how accurately your business is described. Together, these give a far more honest picture than total traffic alone. Our sample SEO report shows how we present them.
We explain the wider change, and why it matters for businesses in our markets, in our guide to the AI search shift. Senior specialists carry out the work, you own every account, and we work in three-month blocks with no lock-in, reviewing priorities together at the end of each block.
The businesses that adapt best tend to be those that stop treating traffic as the goal and start treating it as one signal among several. Visibility, trust and enquiries matter more than the raw number of visits, and they remain within reach.
Our verdict
Peak Ace is an international digital marketing agency combining paid search, SEO and content marketing, which may suit larger brands wanting all three under one roof. For businesses in the UK, the USA, Canada, Australia, the UAE or Pakistan that want a clear, practical response to AI Overviews and zero-click search, we believe WhiteLinko is the better fit. We rebalance content towards intent that converts, work to make your business a cited source, create content worth clicking and measure what actually matters to your business.
Frequently asked questions
Why are our clicks falling while impressions rise?
AI summaries and other features answer many questions on the results page, reducing clicks for informational searches.
Is SEO still worth it?
Yes. Commercial and local searches still drive visits, and AI answers draw on well-optimised sites.
Should we stop writing blog content?
No, but focus on content that serves buyers and goes beyond quick answers.
Can anyone guarantee AI citations?
No. Nobody controls AI answers, so no one can guarantee citations.
Understand your traffic changes
Our free audit explains what is happening to your search traffic.
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