Agency Comparisons
Contomatix vs WhiteLinko for GEO and AEO in 2027
By WhiteLinko Editorial Team · · 6 min read
Tracking traditional SEO is well established. Rankings, impressions, clicks, traffic and conversions can all be measured through Search Console and analytics, and while none of them is perfect, together they give a clear picture. AI search is different. Answers from ChatGPT, Google's AI summaries, Gemini, Perplexity and other assistants vary from one user to the next, change over time and often do not produce a click at all. Businesses investing in generative engine optimisation (GEO) and answer engine optimisation (AEO) reasonably want to know whether it is working. The honest answer is that measurement is possible, but it requires care and a healthy scepticism towards neat-looking scores.
This article compares Contomatix and WhiteLinko, and focuses on how AI visibility can be measured sensibly. WhiteLinko wrote it. We describe Contomatix only from its own website and its directory listing.
The agencies
Contomatix is a Pakistani SEO company. On contomatix.com and in its listing among search engine optimisation agencies in Pakistan on DesignRush, it describes its services as covering link building, technical and on-page SEO and AI search visibility.
WhiteLinko is an SEO agency founded by Ahmed Iqbal and Shayan Ahmed, with a remote team in Lahore serving the UK, the USA, Canada, Australia, the UAE and Pakistan. Our AI search optimisation combines GEO and AEO with technical, content and local SEO.
Both agencies are based in Pakistan and both include AI search visibility in their services, so the useful question is how each approaches and measures it.
Step one: build a prompt set
The foundation of AI visibility tracking is a defined list of prompts, the questions real customers might ask an assistant. For a dental clinic in Islamabad, that might include "Which dental clinics in Islamabad offer implants?", "Is [clinic name] a good dentist?" and "What should I look for in a cosmetic dentist in Islamabad?". For an online shop, it might include product comparisons and "best" queries in its category. A good prompt set covers several types:
- Discovery prompts, where a customer asks for recommendations without naming a business.
- Brand prompts, where a customer asks about your business by name.
- Comparison prompts, where a customer compares you with competitors.
- Informational prompts, where a customer asks a question your content could answer.
The prompts should be written in the way your customers actually speak, including local terms, and should stay the same from month to month so results can be compared.
Step two: record a baseline
Before any work begins, run the prompt set across the assistants your customers are most likely to use and record the results. Are you mentioned? How are you described? Is the information accurate? Which competitors appear? Which sources are cited? This baseline is the reference point for everything that follows.
Step three: repeat consistently
Each month, run the same prompts in the same way. Because answers vary between sessions, running each prompt more than once and noting the range of responses gives a fairer picture than a single result. Changes in assistants themselves, such as new models or features, should be noted, since they can shift results independently of any optimisation work.
Step four: add measurable signals
Alongside prompt tracking, several more concrete signals help. Referral visits from AI assistants can be seen in Google Analytics, though not every visit is labelled. Search Console shows impressions and clicks for queries that may trigger Google's AI summaries. For local businesses, ChatGPT's Business Hub, currently in beta, reports mentions and clicks as 28-day totals; we manage Google Business Profile and ChatGPT listings for eligible clients. Enquiries where customers say they found you through an assistant are also worth recording.
Step five: report trends, not scores
Some tools produce a single "AI visibility score". These can be useful for spotting broad movements, but they hide the variability of AI answers and can suggest more precision than exists. We prefer to report trends from the prompt set, with examples of actual answers, alongside the measurable signals above, and explain what has changed and why.
Step six: connect results to the work
Measurement only becomes useful when it guides action. If assistants describe your business inaccurately, the fix may be correcting inconsistent details across your website, Business Profile and directories. If competitors appear for discovery prompts and you do not, the answer may be stronger service pages, more reviews or mentions in sources assistants cite. If assistants answer informational questions using competitors' content, clearer, more direct pages may help. Each month's results should lead to specific tasks, which are then checked in the following month's tracking.
Much of this work overlaps with conventional SEO. Our technical SEO ensures assistants' crawlers can access your pages; on-page SEO and content writing make pages clear and answer-ready; link building and outreach earn mentions on trusted sources; and local SEO keeps business information consistent. AI measurement simply adds another lens through which to judge whether that work is succeeding.
A worked example
Consider a hypothetical law firm in Karachi. At baseline, assistants asked for family lawyers in Karachi name several competitors but not the firm; when asked about the firm by name, they give an outdated address. Over the first quarter, the firm's details are corrected across its website, Business Profile and directories; its family law page is rewritten to answer common questions directly; lawyer profiles are improved; and it earns a mention in a local publication. By the end of the quarter, brand prompts return the correct address consistently and the firm begins to appear in some discovery answers. Nothing about this is certain or instant, but the tracking shows clearly what changed and where effort should go next.
Why both agencies being in Pakistan matters little
Contomatix and WhiteLinko are both based in Pakistan, so time zone and cost structure are similar. The meaningful differences lie in approach, specialisms, reporting and the markets each serves. We work across the UK, the USA, Canada, Australia, the UAE and Pakistan, and our guide to the AI search shift explains how we think about these changes for businesses in each.
Comparison table
| Factor | Contomatix | WhiteLinko |
|---|---|---|
| Base | Pakistan | Lahore, Pakistan (remote team) |
| Services listed | Link building, technical and on-page SEO, AI search visibility | Full SEO including AI search optimisation, local SEO and content |
| AI baseline and prompt tracking | Ask the agency | Included |
| ChatGPT listing management | Ask the agency | Included for eligible local businesses |
| Reporting source | Ask the agency | Your own GA and Search Console, plus prompt results |
| Contract | Ask the agency | Three-month blocks, no lock-in |
What to ask about AI reporting
When comparing agencies, ask to see an example AI visibility report. Which prompts are tracked, and who chose them? Which assistants are tested? How often are prompts repeated? How are inaccurate descriptions flagged and fixed? Are AI referral visits shown from your own analytics? Is any score explained, with examples of actual answers? An agency confident in its method will answer readily. Our sample SEO report shows how we present AI visibility alongside traditional search results.
Our verdict
Contomatix lists AI search visibility alongside link building and technical and on-page SEO, and businesses considering it should ask how it measures AI results. For businesses that want AI visibility measured transparently, without false precision, we believe WhiteLinko is the better fit. We build a prompt set around your customers, record a baseline, track consistently, add measurable signals from your own analytics and ChatGPT listings, and explain the trends honestly each month.
Frequently asked questions
Can AI visibility be measured accurately?
Not with perfect precision, but consistent prompt tracking and analytics give a reliable picture of trends.
What is a prompt set?
A fixed list of questions customers might ask an assistant, used to track how your business appears.
Are AI visibility scores reliable?
They can show broad trends but hide variability. We report examples and context alongside any score.
Can anyone guarantee AI mentions?
No. Nobody controls AI answers, so no one can guarantee them.
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